Elements

Performance Criteria

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Analyse the project brief

1.1 Evaluate project specifications, parameters and constraints, and confirm with client

1.2 Select resources appropriate to work requirements

1.3 Identify key project stakeholders and establish required communication protocols

2. Conduct brand analysis and project research

2.1 Identify and assess aspects of the space that impact on potential solutions through site analysis and measurement

2.2 Clarify the intended function of the space and explore with client

2.3 Research and evaluate the features of the brand and target market relating to the brief

2.4 Determine functional and planning issues specific to the site and client requirements

2.5 Identify issues relating to the retail environment and determine their implications for the design project

2.6 Organise and collate research material that informs response to the brief using relevant software

2.7 Develop and document project plan identifying key steps and responsibilities

3. Develop design concepts

3.1 Generate multiple ideas and concepts that are sympathetic to the design brief and brand values

3.2 Explore, integrate and refine different options through a process of reflection and testing

3.3 Identify and address access issues relating the project in design solution

3.4 Assess environmental implications of the project and review design concepts to ensure maximum energy efficiency is achieved in solution

3.5 Test viability of interrelated ideas in an holistic way

3.6 Present concepts to the client using support documentation and tools suited to the scope of the project

4. Design the space

4.1 Translate ideas into three dimensional (3D) space satisfying functional criteria

4.2 Explore evidence of 3D notions through modelling

4.3 Present idea with the greatest potential for success to promote the design's acceptance using both 2D and 3D representations

4.4 Seek client feedback, agree to and record amendments, and revise and refine ideas

4.5 Select a materials palette to enhance spatial ideas

4.6 Modify design in response to critical feedback without losing integrity of the design intention

5. Revise and refine solution

5.1 Assess ergonomic and anthropometric principles in respect to the space and the intended products

5.2 Further revise spatial planning and resolve in response to client feedback

5.3 Select and design materials, colours, finishes, fixtures and fittings appropriate to the concept and brief parameters

5.4 Receive feedback through consultation with the client and incorporate into design solution

6. Prepare a fully rendered client presentation

6.1 Choose presentation method, techniques and media based on suitability for the design solution

6.2 Prepare documentation, drawings and material selections that are consistent with the design intent

6.3 Complete work to plan and within brief constraints

6.4 Analyse client feedback and response to determine success in achieving client satisfaction

6.5 Evaluate work through feedback and own reflection, and identify potential improvements for use in future projects